A few energy end-use sectors in India are gradually adopting newer technologies and management techniques to improve energy efficiency. However penetration of these in at the national/sectoral level has remained slow. Keeping this in view, ECO-III, has taken initiative to establish Regional Energy Efficiency Centers (REECs) mainly to equip them to provide public education and awareness, facilitate demonstrations (showcasing products), promote technology development (incubation), and catalyze energy efficiency amongst the energy end-users and general public at large. With support from Asia-Pacific Partnership, ECO-III is supporting three REECs focusing on Domestic Appliances, Buildings and Industrial Furnaces of SMEs. Initial funds for starting up the centres are being provided by APP under the Project. However, REECs in an effort to become self sustainable in the longer run, plan to diversify their funding from multiple sources through public-private partnership.